Retail Media is where intent turns into measurable impact. At Octane, we help brands win at the digital shelf by connecting with high-intent shoppers at the moments that matter most. Retail media places your brand directly inside retailer ecosystems, where consumers are actively searching, browsing, and making purchase decisions.

Our approach begins with shopper and product intelligence. We analyze category trends, search behavior, competitive positioning, and retailer first-party data to identify where investment will drive incremental growth. Each retail media network requires a distinct strategy. Amazon demands a balance of branded defense, non-branded conquesting, and efficient product-level coverage supported by disciplined bidding and creative testing. Instacart focuses on local intent, product availability, and category adjacency, requiring precise targeting and strong product detail alignment. Other networks prioritize different levers such as audience targeting, placement mix, or in-store extensions.

Execution is disciplined and performance focused. Campaigns are structured to balance efficiency and scale, with clear separation between branded, non-branded, and category growth initiatives. Bidding, creative, and placements are actively managed and optimized using real sales and conversion signals rather than vanity metrics.

At Octane, retail media is not a one-size-fits-all channel. It is a network-specific growth engine designed to capture demand where purchase decisions actively happen.